Hampton inn vs. Best Western: What’s the Difference?

In the dynamic world of hospitality, Hampton Inn and Best Western stand out as beacons of comfort and quality. Beyond offering mere accommodation, they carve out unique spaces where guests feel at home.

Hampton Inn clinched No. 1 in the “Hotels & Motels” category for the 14th consecutive year in the recent Entrepreneur 2023 Franchise 500® highlighting Hampton Inn’s commitment to excellence.

Nonetheless, Best Western, boasting an extensive chain, caters to a diverse range of experiences from budget-friendly to upscale. In 2022, it proudly received the Best Midscale Hotel Chain – Asia Pacific award for the eighth time at the Travel Weekly Asia Readers’ Choice Awards, cementing its position as a global hospitality leader.

Both brands prioritize quality and guest satisfaction, adapting to evolving travel trends. Explore their distinctive offerings and unique brand identities with us.

Here’s The Main Difference Between Hampton inn vs. Best western

The main difference between Hampton Inn and Best Western is their brand identity. Hilton Worldwide owns Hampton Inn, positioning it as an upscale and reliable brand with consistent service standards. In contrast, Best Western operates as a collection of independently owned and operated hotels, allowing for a diverse range of property experiences, from budget-friendly to luxurious stays.

Hampton inn vs. Best western

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Target Market

Hampton Inn caters to a diverse clientele, including families, business professionals, and leisure travelers seeking affordable and comfortable accommodations.

Positioned in the mid-priced range, the hotel is particularly suitable for short trips and offers family-friendly amenities for a convenient stay.

On the other hand, Best Western is a versatile option well-suited for budget-conscious business travelers, offering affordability without compromising essential amenities.

Additionally, it caters to vacationers looking for reasonably priced accommodations.

It also extends its hospitality to leisure and mid-to-upscale business travelers, demonstrating a commitment to inclusivity.

The brand also recognizes the experiential travel trend, aiming to attract guests seeking unique and memorable stays.

Room Types and Layout

For those mindful of their budget, Hampton Inn offers wallet-friendly options with various standard and traditional room choices, including single or double beds.

While these rooms may not feature additional amenities like kitchens, they do come equipped with mini-fridges and microwaves for added convenience.

The design ethos of Hampton Inn leans towards a modern aesthetic, ensuring a clean and fresh look across different locations.

In contrast, Best Western provides a diverse spectrum of room choices, ranging from Standard Rooms to suites and specialized accommodations catering to the needs of both business travelers and families.

It’s important to note that the offerings can vary between Best Western locations, as each hotel operates independently and tailors its amenities to suit guest preferences.

Customer Service

Both hotels have received acclaim for delivering exceptional experiences to their guests.

Hampton Inn is mainly celebrated for its attentive service, earning high scores from reputable sources such as Newsweek (8.8) and the American Customer Satisfaction Index (ACSI) with a score of 79.

These recognitions elevate the brand’s unwavering commitment to providing outstanding guest experiences. Additionally, JD Power ranked Best Western as the second choice for guest satisfaction in 2021.

Furthermore, for the 13th consecutive year, AAA/CAA honored Best Western Hotels & Resorts with the prestigious “Lodging Partner of the Year” award in 2022.


Price is a crucial factor for many travelers, and the difference in pricing between Hampton Inn and Best Western reflects their distinct positioning in the market.

Being part of the Hilton family, Hampton Inn is positioned as a mid-priced option, balancing affordability and quality. The pricing generally reflects the brand’s upscale image and the amenities provided.

On the other hand, Best Western, with its diverse range of independently owned and operated hotels, caters to a broader spectrum of travelers, allowing for a wider range of price points.

This means you can find Best Western budget-friendly hotels, targeting cost-conscious travelers and providing more upscale accommodations at higher prices.

Amenities and Services

Hampton Inn, a part of the Hilton Worldwide brand, distinguishes itself through its commitment to guest satisfaction, evident in its well-thought-out amenities. The brand prioritizes comfortable rooms with clean bedding, work desks, and modern furnishings.

Notable is the complimentary hot breakfast, which offers a diverse selection. Free Wi-Fi reflects an understanding of modern travelers’ connectivity needs. Fitness centers, equipped with exercise machines, cater to health-conscious guests, and swimming pools add a recreational element.

Hampton Inn’s holistic approach ensures a memorable and satisfying experience for guests seeking comfort and convenience. On the other hand, Best Western, given its diverse nature, offers a variety of amenities that can vary from one location to another.

Generally, you can expect Free high-speed internet access, hot breakfast options, Conference facilities, Laundry service, swimming pool, and fitness facilities. However, the specific amenities may depend on the individual hotel’s classification within the Best Western brand and target market.

Location and Accessibility

Hampton Inn properties are found in urban and suburban settings, close to major highways, airports, and popular attractions.

This ensures convenience for business travelers, families, and leisure guests alike. The accessibility of Hampton Inn locations makes it easier for guests to navigate and explore the surrounding areas.

Like Hampton Inn, Best Western hotels are found in urban centers, near airports, and suburban and rural areas, offering versatility in accommodation choices.

The brand emphasizes accessibility and aims to provide guests with convenient options, whether traveling for business or leisure.

Loyalty Programs

Hampton Inn offers the Hilton Honors loyalty program as part of the Hilton portfolio. This program is designed to reward frequent guests with a range of benefits.

Members can earn points for each stay, redeemed for free nights, upgrades, and other perks.

The Hilton Honors program also provides exclusive member discounts, digital check-in, and the ability to choose their preferred room.

On the contrary, Best Western’s loyalty program, Best Western Rewards, is a comprehensive program catering to the diverse needs of its members. Guests earn points for every stay, which can be redeemed for free nights, gift cards, and other rewards.

Best Western Rewards also offers elite status tiers, providing additional benefits such as room upgrades, bonus points, and early check-in.

The program is known for its simplicity and flexibility, allowing members to earn and redeem points across a vast network of Best Western hotels.

Brand Identity

As part of the Hilton brand family, Hampton Inn has cultivated a distinct identity that centers around reliability, consistency, and exceptional service.

The brand is synonymous with modern comfort and affordability, offering a reliable option for travelers seeking a consistent experience across locations.

The design of Hampton Inn’s hotels reflects a contemporary and fresh aesthetic, contributing to a sense of cleanliness and a welcoming atmosphere. Customer reviews and accolades show the brand’s commitment to providing quality service.

On the other hand, Best Western International, Inc. is a global hotel chain with its own brand identity. It operates independently and is not a subsidiary of another major hotel group.

Best Western hotels are known for providing a range of accommodations, including budget-friendly options, mid-scale hotels, and upscale properties under the Best Western, Best Western Plus, and Best Western Premier brands.

Each category offers different amenities and levels of service to cater to various traveler preferences.

Pet-Friendly Policies

Both Hampton Inn and Best Western have established reputations for their pet-friendly policies. Regarding pet size, most Best Western brands permit pets up to 80 lbs. and generally allow two pets per room.

While dogs are universally accepted, many locations welcome cats and other domestic pets. Likewise, Hampton Inns allows both dogs and cats.

A pet fee of $50 to $75 is applicable per stay. Each guest room can accommodate up to 2 pets, with a weight limit of 75 lbs. No breed restrictions apply, and both dogs and cats are welcome.